Just when we thought viral marketing couldn’t possibly go any lower, a major media outlet takes the medium to even lazier new depths. Today NBC took out banner and sidebar ads on various stories appearing on The New York Times site that link to fake news site UNN Reports. NBC interns must have worked overtime to fill the UNN Reports site with content that amounts to 5 headlines, 2 of which link to actual content. That content comes in the form of horribly written news items about Gilboa and Gath, the two nations (kingdoms?) at the center of NBC’s new spring drama “Kings”. The longest of these two highly informative articles weighs in at a whopping 10 sentences.
Our questions for NBC are this: Why even bother taking out “viral” ads in as prominent a website as nytimes.com just to link to an obviously fake news site with barely any content? Is this supposed to make us want to watch “Kings”? Why would we believe that NBC put any more effort into producing “Kings” than they did this terrible marketing campaign? There’s virtually no chance we would have watched the show to begin with, but at this point we have no choice but to boycott. Does NBC really think its audience is this stupid?
[Image via stirwise]