Tag Archives: Mexico

Perfect Cerveza: Sol

We recently spent some time in Mexico. Our days were spent on the beach reading and field testing various brands of cerveza. After extensive research, in optimal cerveza tasting conditions, we’re able to conclusively report that Sol need be your beach cerveza of choice.

All Sol is brewed in Mexico by Cuauhtémoc Moctezuma Brewery, at several of their brewery locations. Although originally introduced in 1890 under the name El Sol, the brand has never changed its outstanding logo and has made only minor packaging changes. Legend has it that Sol was born when a German brewmaster observed that a ray of sunshine fell into the brewing pot, and we tend to believe it. Because of it was much lighter than the many European beers that dominated the Mexican market at the time, Sol was originally marketed as a refreshing beer for the working class to enjoy while resting after a hard day of manual labor. Whether or not you find yourself in Mexico anytime soon, you can still count on Sol to provide the perfect refreshment on a hot day. Sol can be found in most countries and is imported in the United States by Heineken USA and England by Coors.

[Image via fixbk]

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